Minecraft Server | Persuade players to donate or buy ranks?

I will publish my server soon, and will also play directly with a small community.

Of course there are ranks and cosmetics to buy on my server.

The question is whether someone will also buy them.

Because I think so:

If a server is nice and has a lot of features, a lot of people buy things. If this is not available - of course don't buy it.

The problem is that it wouldn't be a thing for me to do the maps or plugins. However, you can't do everything with Multiverse.

So you have to get a v server.

But it costs a lot. Of course, it would be easy to pay for one if all players bought something. But they don't.

So my question was:

How do I get people (or what else can I do) so that people donate or pay.

Thank you in advance for your answers (๑ • ㅂ •) و✧!

I just don't know how many players you have. Anyway, I work with 2 colleagues on a server and we host it ourselves. Since the costs are lower. But persuading people to buy is difficult. Otherwise you have to attract more players to be full, then a rank is worthwhile.

Just honestly say you need it. Then you can also tell the bonus features. What is the name of the server and what is your name on Youtube or Twitch… Then I can stop by.

Well, the first thing you should be clear about is that you need a budget (ideally around 200 - 300 euro), because every company makes losses in the first few months, even years (e.g. Amazon, Apple…).

But more importantly, you shouldn't do this to make money, but out of passion.

But back to your question.

Beautiful, own maps make a big difference
Unique game modes that have never existed before and have never been so similar
fast support
nice rank shop
professionalism
TeamSpeak / Discord Server that is active, offers fast support and is well structured.
No Mc Scripts
Beautiful design

and much more…